Driving Revenue, Data and Digital Relationships

Phizzle is a data-driven, enterprise solution, engineered to deliver a real-time, 360-degree view of a consumer.  The Phizzle Platform unites detailed databases and sources of consumer data into a single, comprehensive record, linking campaigns, attributes and behaviors to results.  Designed with an approach that every consumer should be treated as individuals with unique buying behaviors, the Phizzle Platform  provides companies with a solution capable of handling and simplifying large amounts of data on consumers.   With integrated digital publishing channel solutions into the Phizzle Platform, brands can interact with prospects and use advanced analytic tools to gain actionable insights.

At the core of the Phizzle Platform is FanTracker®, a proprietary solution that consumes, connects and consolidates multiple consumer insights into individual profiles.  Complete with digital publishing solutions as well as sentiment and business intelligent tools, the DNA of the Phizzle Platform is a perfect blend of art and science: the art of developing digital campaigns that establish meaningful engagements with consumers and the science of uniting and analyzing data to drive better interactions and, ultimately, better results.

Powering over 8,000 daily mobile, social and digital campaigns everyday, Phizzle delivers more than 800 broadcast, sports, entertainment and retail clients solutions to leverage the potential of highly evolved business analysis and the reach of the digital channels they require to manage the consumers’ experiences.  Phizzle’s FanCentric® technology and real-time analytics engages and tracks fans’ experiences and behaviors on all digital, social and retail channels, including at locations through PhizzleCast, the industry’s leading engagement solution for live event, on-site and broadcast opportunities.


Who is Phizzle?

Our Company Mission
Our mission and promise to our clients is to provide simple and effective solutions to understand consumer data and  strengthen the relationships between brands and their customers. In order to do this, we streamline how brands can own a consumer’s device, creating an integrated digital marketing solution that delivers meaningful engagement while generating revenue. Everything we do is centered around driving innovation.

Our philosophy is simple: Own the consumer, own the device.

Industry Experience
Since 2006, Phizzle’s industry-leading platform has been used to generate revenue opportunities, streamlines digital asset management and enhances brand recognition for global brands.  Founded as a mobile marketing solution, Phizzle offers a unique perspective in understanding the mobile space and the role it has in a consumer’s experience.

Meet the Phizzle Leadership Team

Ben Davis
Ben DavisChief Executive Officer
After a decade in enterprise sales with Fortune 500 companies such as Xerox, Parametric Technology and EMC, Ben left the corporate world to become an entrepreneur in Silicon Valley, following his passion for sports and technology.
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In 2003, Ben co-founded Pixiem, which was among the first of its kind as a developer and publisher of mobile video games. The company’s customers included ESPN Networks and Wimbledon. In 2005, Pixiem was acquired by WinWin Gaming.

Ben co-founded Phizzle in 2006. Formerly a professional basketball player in Europe, he currently resides in San Francisco. Ben is a graduate of Walsh University with a BA in Business.

Stephen Peary
Stephen PearyChief Financial Officer
Previously, he served as Chief Financial Officer and General Counsel for FPX, LLC and its predecessor Firepond, Inc., a publicly-registered OnDemand SaaS-based software company delivering complex business solutions.
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Stephen also served as Managing Director of Liverpool & London Protection and Indemnity Association, a mutual manager of marine assets and liability risks located in Liverpool, England and as Senior Vice President at PLM International, Inc., a publicly-registered company managing diversified investment portfolios.

Since 2003, he has served on the board of directors of NCIRE – The Veterans Health Research Institute located at the San Francisco Veterans Administration campus chairing its finance committee. Mr. Peary holds a B.A. in Economics from the University of Illinois, a J.D. from Georgetown University Law Center and an LL.M. in Taxation from Boston University. Stephen Peary has served as Chief Financial Officer for Phizzle since July 2011.

He is an avid backpacker, has been to all fifty states, was at the “Bucky Dent Baseball Game” and remains a Liverpool football fan.

Michael Patrick
Michael PatrickChief Science Officer
As Chief Science Officer, Michael Patrick brings nearly three decades of experience in the design of complex videos systems to the Phizzle team.
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Michael earned his Bachelor of Science in Electrical and Computer Engineering at the State University of New York at Buffalo. He then began his career designing communication systems and overseeing government contracts for the United States Department of Defense. He is the recipient of two U.S. Government Scientific Achievement Awards.

For the past 13 years, he has provided consulting services to Chyron Corporation, where he continues to expand upon new features and enhancements to Lyric, Chyron’s character generator software. A recognized expert in the area of custom software solutions for the broadcast industry, Michael’s expertise has made him a trusted resource to clients with diverse sets of network production needs, from studio and truck-based sports productions to television news. His extensive list of satisfied clients includes Turner Broadcasting, Turner Sports, Fox News, The Golf Channel, Sky News Network, NBA Entertainment and the Cowboys Stadium production team.

Fred Yoon
Fred YoonVP, Operations
Fred is responsible for overseeing the day to day Operations for Application Development, Client Support and Professional Services, as well as supporting Business Development initiatives.
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Fred joined Phizzle in 2006 and has played an integral role in the growth of our company from a business development and client operations perspective. He brings over 10 years of sales and management experience which span the high tech and medical industries. Fred is a graduate of DePauw University with a BA in Economics.
Stephen Goldberg
Stephen GoldbergVP, Engineering
Stephen is responsible for architecture, technology and development methodologies used to develop Phizzle’s next-generation marketing automation platform.
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Prior to joining Phizzle, Stephen founded Kloudroot, where he led a team of highly-skilled consultants specializing in integration, architecture, and platform development. Stephen has guided numerous Fortune 100 companies through technology and organizational change on an enterprise scale. Stephen’s previous organization roles included Senior Consultant/Chief Architect for the CRM Practice for Statera and Infrastructure Program Manager for Red Hat.

Stephen was a speaker at Salesforce.com’s annual Dreamforce convention in 2008 and has been a guest speaker at the University of Denver MBA Program, “CRM Strategy”.

Kari Baker
Kari BakerVP, Client Services

Kari oversees the Account Management team who service more than 800 Phizzle clients.

Read More About Kari
 Kari began her career at Phizzle in 2010, where she served as both the Director of Account Management as well as Director of Channel Sales.  As Vice President of Client Servcies, she is responsible for leading Phizzle’s Account Management team, who directly interact and support the activation of over 800 clients including Madison Square Garden, the Barclay’s Center in Brooklyn, the Columbus Crew and Papa Murphy’s National and franchisee  accounts.

Michael Falato
Michael FalatoVP, Sales and Business Development
Michael comes to Phizzle with more than 25 years of experience in television, digital and mobile.
Read More About Michael
Prior to joining Phizzle, he served as senior vice president of sales and business development for Txtstation/Mobivity, where he worked with major broadcasters, sports leagues, teams and brands to create significant digital campaigns across television, mobile and web channels.
Michael’s previous affiliations include senior sales roles at Monster.com, Warner Bros. Online and E-centives.com. He is a graduate of the University of Southern Illinois University at Carbondale.
Jeff Ryznar
Jeff RyznarVP, Marketing
Jeff brings to Phizzle more than eight years of experience in developing marketing and advertising programs to strengthen and elevate the awareness of national brands with customers.
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Previously the Director of Strategic Marketing for the Cleveland Cavaliers, Jeff was responsible for developing, collaborating and executing marketing campaigns to increase brand awareness and sales while implementing new technologies to streamline business processes and enhance fan engagement.

Prior to the Cleveland Cavaliers, Jeff was the Regional Account Supervisor for Lowe Worldwide/Martin Jay Advertising, where he supervised the Buick, Pontiac and GMC local marketing groups, overseeing the advertising operations of 16 dealer groups and over $18 million in media billings. His career started at Young & Rubicam Advertising in New York.