Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.
Behind the scenes, applications take advantage of CSCs to provide an interactive wireless experience. The application routes all messages addressed to its registered CSC number from any and all wireless networks initiating a message. Similar to a website URL, a CSC can be promoted to drive end users to a common method of interaction.
A KEYWORD is a unique name/brand/word that generates an auto-‐response (instant reply) message when entered into the body of a text message to a SHORT CODE.
Yes. The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. You can access an array of useful documents on their site here: http://www.mmaglobal.com/bestpractice.
Before sending someone a text message, you must first get their permission to do so. This can be accomplished in 1 of 2 ways. The user may text your KEYWORD to the short code. Or the user can submit their request from a web form.
All subscription or alert services must provide an opt-In confirmation message. That message must contain:
1) The content provider’s name
2) The program description
3) The frequency of alerts (e.g. “Max 6msg/mo.”)
4) The rate disclosure (e.g. “Msg & Data rates may apply.”)
5) Instructions for how to quit the service and get help (e.g. “Reply STOP to end and HELP for help.”)
Users can Opt-Out at any time by replying with your specific STOP command to any message they receive.