This past weekend, the world of sport -or at least those who have never played a sport in Sir Charles’s opinion - made the annual pilgrimage to Boston for the 2015 MIT Sloan Sports Analytics Conference. And while the “Round Mound of Rebound” might think that analytics is for those who stayed at home on Friday and Saturday nights in high school, Boston was the place to be for some of the biggest names in the sports business today.
Phizzle Inc. and SAP SE (NYSE: SAP) have announced their global strategic partnership for automated fan engagement. The integrated SAP and Phizzle solution will consolidate consumer profiles, analyze and act on real-time online behavior and consolidate all existing data sources to uniquely identify fan records. The solution will provide a unified overview and deeper understanding of each fan, allowing clubs to offer their fans a more personalized experience.
Segmint, Inc., the company that securely activates enterprise data to intuitively deliver personalized engagements attributed across channels, and Phizzle, an enterprise fan and consumer engagement software company, today announced a strategic partnership to deliver consumers and fans with 1-to-1 engagements on all channels.
As a preferred solutions provider of digital engagement solutions for Learfield Sports, Phizzle has been conducting its own tour of college campuses this football season. With more than 30 Learfield Sports properties activating at games using Phizzle’s technology within the first year of the partnership, corporate partners and schools are reaping the rewards of how in venue activation with digital engagement opportunities are not only adding to the overall excitement at the event, but driving revenue as well. From UC-Santa Barbara to University of Rhode Island, and University of Montana to Louisiana Tech, colleges all across the country are seeing the benefits of Phizzle’s fan engagement solutions for their events and venues.
The Golden State Warriors selected Phizzle as its digital marketing partner to power innovative and data-rich digital marketing campaigns designed to enhance the social/mobile experience for fans during the 2012-2013 NBA season. The Golden State Warriors were committed to providing their substantial base of Facebook, Twitter and Instagram fans with an integrated digital experience that would deepen engagement opportunities through SMS, mobile web, LED display and real-time interaction.
Phizzle, the fan-centric marketing automation technology company, announced today that it has been named one of “America’s Most Promising Companies” by Forbes Magazine, a list of the 100 privately held, high-growth companies. This is the second consecutive year Phizzle has been named to the prestigious list.
Phizzle, Inc., the fan-centric marketing automation technology company, today announced the company’s predictions for 2014. Major brands, be it in sports or retail, are beginning to show more mature digital mindsets. The past few years of experimentation have led towards major advancements and effective changes in brand-to-consumer mobile communications. With apparent seamless integrations between mobile and social channels, as well as centralized marketing databases becoming easier to implement, 2014 may well be the year that more sophisticated digital marketers will be using actionable data to create highly personalized experiences, turning fans into valuable customers.
The Mid Atlantic Sports Network (MASN), currently carried on 25 cable and satellite providers throughout Maryland, Virginia, Washington D.C., Pennsylvania, Delaware, North Carolina and West Virginia, increased its subscriber base for the Baltimore Orioles by 15,000-plus. For the Washington Nationals over 5,000 fans opted-in to receive text message coupons.