MASN Case Study

The Mid Atlantic Sports Network (MASN), currently carried on 25 cable and satellite providers throughout Maryland, Virginia, Washington D.C., Pennsylvania, Delaware, North Carolina and West Virginia, increased its subscriber base for the Baltimore Orioles by 15,000-plus. For the Washington Nationals over 5,000 fans opted-in to receive text message coupons.

Background

With every play and every game in crystal clear high definition, pre and postgame shows before and after every game, an All Star talent team and 24/7 online coverage at MASNsports.com, MASN provides maximum access to the
Baltimore Orioles and the Washington Nationals. MASN is currently carried on 25 cable and satellite providers throughout Maryland, Virginia, Washington D.C., Pennsylvania, Delaware, North Carolina and West Virginia.

Objective

MASN had previously engaged fans through traditional marketing channels using radio, cable, television and the web. In 2011, MASN selected Phizzle to power robust and enhanced mobile marketing campaigns. MASN’s objective
was to bond with fans for the Baltimore Orioles and the Washington Nationals in a more immediate manner and make the connection with fans in real-time through mobile channels. Phizzle worked with MASN to engage the entire mobile ‘ecosystem’ to create immediate dialogue with audiences at games, concerts and during live broadcasts.

With Phizzle, MASN has succeeded in enhancing the fan experience with anytime mobile alerts and customized SMS text campaigns. View the MASN scoreboard signage with the text call-to-action.

Solution

Working together with Phizzle, MASN is running a variety of text messaging campaigns to ensure a fun, exciting and participatory audience experience including Text-2-Win promotions, Text-2-Vote polls and surveys, and Text-2-Screen. To enhance the audience experience via the mobile device (pre, during, post-event), Phizzle provides MASN with a comprehensive set of mobile & SMS marketing tools to create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers. Delivering an innovative communications platform, enhanced revenue opportunities and a compelling fan experience, Phizzle’s web-based platform, enables MASN to utilize Phizzle’s on-screen, on-air, mobile text and social media marketing tools to give fans maximum access to the Baltimore Orioles and the Washington Nationals.

“Phizzle is a natural partner for a regional sports network like MASN. We are excited to utilize Phizzle’s mobile marketing tools to offer fans of the Baltimore Orioles and Washington Nationals the opportunity to connect with the teams in a one-on-one and pioneering way. Phizzle has a great track record of success in connecting teams and networks with sports fans.” — Jim Cuddihy, Executive Vice President of
Programming, Affiliate relations and Marketing for MASN

Result

Utilizing unique opt-in promotions delivered via textback campaigns and SMS blasts, MASN has increased its subscriber base for the Baltimore Orioles and the Washington Nationals by 57,000-plus. The total unique numbers participating in all the MASN campaigns since they started utilizing mobile marketing currently numbers approximately 111,000