Utilizing Technology to Enhance the Fan Experience
Phizzle, an enterprise fan and consumer engagement software company, and Yiftee, an online and mobile eGifting solutions provider, today announced a partnership designed to utilize technology to enhance the fan experience.
Through Yiftee’s innovative digital gift voucher platform, the ‘Fan Rewards’ campaign is designed to provide scoreboard games with prize delivery to meet fans where they are – on their smart phones. “Engaging fans increases revenue for sports organizations. Today’s fan has a variety of channels available that enables them to connect with their favorite teams. Working in tandem with Yiftee provides us an opportunity to reward them for their engagements wherever they are. By delivering games and prizes that keep them focused on what’s happening in the venue, we not only connect with them in real time through their smartphones, but keep them ‘in the moment’ and a part of the action,” commented Jeffrey Ryznar Phizzle’s VP of Marketing.
Stanford Athletics’ multimedia rights holder, Learfield Sports’ Cardinal Sports, LLC, recently launched Fan Rewards for the 2014-2015 football season. “This is a unique digital campaign that elevates the fan experience for everyone in attendance. It is not your typical game feature that gives fans four multiple-choice options. Instead, it is a campaign that makes you think and use your knowledge of the game,” said General Manager, Spencer Christiansen at Cardinal Sports, LLC . By guessing the kickoff outcome – touchback, touchdown, or yard line – fans have an opportunity to win a free pizza from Pizza My Heart through Yiftee.
“When was the last time you thought ‘I can’t wait for that pizza ad to come up again’?” said Chuck Hammers, Owner and CEO of Pizza My Heart. In this particular case, Yiftee delivered a prize in the form of an eGift to the winners via text. The prize is always with the winners on their smartphones and is easily redeemed in store as a virtual gift voucher powered by MasterCard®. “I was able to simply deliver over 500 pizza slice eGifts to in-stadium game winners in one single day,” continued Hammers.
“Surprising and delighting people by delivering gifts across all settings and for any reason is our passion,” says Lori Laub, co-founder at Yiftee. “Our partnership with Phizzle is a fresh way to connect people with the sports teams and the retail merchants they love.”
Yiftee offers real time reporting and tracking that includes where and when the gifts were redeemed. Yiftee eGifts are a safe and secure delivery and redemption method. The virtual gift vouchers are tied to the participating merchant and are not reusable or duplicable, and expire after 90 days.
Yiftee (yiftee.com) is an exciting new award winning mobile app, web service, and API (Application Programming Interface) that lets consumers and businesses send thoughtful, unexpected gifts to anyone quickly via email, text, Facebook®, and Twitter®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. Merchants gain additional sales, web and foot traffic, eGifting capability like big retailers, plus a free mobile/web sales channel. Yiftee is headquartered in Menlo Park, CA. On Facebook at Yiftee, and on Twitter at @Yiftee.
Phizzle is an Enterprise Fan and Consumer engagement software providing advanced multi-channel digital communication capabilities, social management tools, data visualization solutions for live production and data aggregation capabilities. The combination of these four core pillars into a single unified platform has taken a new approach to marketing automation. Founded by mobile marketing pioneer Ben Davis and based in San Francisco, Phizzle has offices in San Francisco, New York and Denver. For more information, please visit us on the web at http://www.phizzle.com. On Facebook at PhizzleInc. On Twitter @phizzle