Blog Posts

Wrap-up of SXSW 2014: 5 Insights from SXsports

Whether you were in Austin or not, you couldn’t escape the South by Southwest upsurge on social media this year. According to one informal survey, approximately 300,000 mentions were made about SXSW. From Edward Snowden’s talk on security […]

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    Phizzle Headlines Fan Engagement at AT&T Cotton Bowl Classic

Phizzle Headlines Fan Engagement at AT&T Cotton Bowl Classic

It is the only week during the year when you can watch football EVERY DAY!  CapitalOne Bowl Week is the gift that keeps on giving the entire holiday season.  And this year, Phizzle is excited to bring its industry leading fan engagement solutions to Dallas for the

Phizzle Gives More Than a Facelift to New Marketing Automation Platform

A very common mistake in redesigning a website or an application is taking the current structure and throwing a new skin or design on top of it. And while you might be able to label such actions as a “redesign,” — similar to applying a fresh coat of paint […]

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    GoodData Reveals How Phizzle Delivers “Never-Before-Seen Customer Profiles”

GoodData Reveals How Phizzle Delivers “Never-Before-Seen Customer Profiles”

Writer’s block is a…well, it’s not fun.  You have so many things to say but just can’t figure out a way to get it out.  Thankfully, sometimes the word’s of another seem to capture and deliver the thoughts one may struggle to put down on paper…or screen in this […]

By |November 27th, 2013|Blog Posts|0 Comments
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    Phizzle Lets Fans ‘Have it Their Way’ with Multi-Channel Marketing

Phizzle Lets Fans ‘Have it Their Way’ with Multi-Channel Marketing

Last week, our CTO Moe Motamedi wrote an interesting blog post dedicated to content marketing and how the Phizzle Platform enables both Publish & Blast message capabilities. These are both powerful tools, and blasts can be very effective for messaging to lists of customers already interested in receiving information […]

By |November 22nd, 2013|Blog Posts|0 Comments
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    Today’s Leading Organizations Must Become Data Aggregators of Tomorrow

Today’s Leading Organizations Must Become Data Aggregators of Tomorrow

A great man once said, “If you don’t finish first, you finish last.”  OK, so Will Ferrell’s character, Ricky Bobby, in “Talladega Nights: The Ballad of Ricky Bobby,”  may not be the […]

By |November 14th, 2013|Blog Posts|0 Comments
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    Learfield Sports & Phizzle – Breaking New Ground in College Sponsorship Partnership

Learfield Sports & Phizzle – Breaking New Ground in College Sponsorship Partnership

Sport is a big business for colleges and universities.  From apparel deals and post season appearances, to merchandising and video game inclusions, colleges and universities know that while they are institutions of higher learning, they can expect to see higher earnings as their athletic teams rack up victories and […]

By |November 12th, 2013|Blog Posts|0 Comments

The Phizzle Platform and Content Marketing

Phizzle’s new marketing automation solution, the Phizzle Platform, supports multiple engagement channels such as social, SMS, mobile app and e-mail. We have innovative functionalities and features including FanTracker®, Phizzle’s proprietary algorithm responsible for merging aggregated data from various mobile and social web engagement channels into […]

By |November 11th, 2013|Blog Posts|0 Comments

AS CEO, AM I TELLING A GREAT STORY?

One of the most invigorating aspects of my job as CEO is the opportunity I often have to share Phizzle’s story with external audiences at conferences, events and on a daily basis with our customers and potential customers.

In preparing for these discussions, I am often times am reminded as […]

By |October 29th, 2013|Blog Posts|0 Comments

Big Data in Sports and Entertainment

Sports and Entertainment has always been a vertical where data is worth its’ megabytes in gold. 28+ million people watched the Grammys this year. 108 million people watched the 2013 super bowl. Multiply those figures with the data that a single person generates online each day and you […]