Let’s face it; sports fans are impatient. The fanaticism they have for their team has matured a form of instant gratification that is similar to only a hand full of other consumers. Now that I think about it, the addiction to their “colors” rivals only those of caffeine, alcohol […]
Comcast SportsNet Houston Connects with Students via Mobile
Have you ever stopped to wonder what would happen if you sent nearly 10,000 text messages within several weeks?
For students at La Joya High School, it resulted in winning a high school pep rally they will never forget.
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Musings on New Year’s Resolutions
From the NFL playoffs, abandoned Christmas trees on the street, and, yes, even the Golden Globes, the signs are all there that the New Year is in full swing. And it would not feel like the start of the New Year without an obligatory mention of – can you […]
What Will Be the Big Buzz at CES in 2015?
It is CES (Consumer Electronics Show) week and everyone is emerged in future gadgets and the hottest technology items. The media does a fantastic job of covering every possible angle of CES, so I won’t go into what’s happening at the show this year. However, I thought […]
Mo, Mo, Mo! Mobile Holiday Promotions 2012
For the last 5 years, I have actually not had to work on the biggest shopping day of the year, Black Friday. For many years, all I ever wanted to do was shop on Black Friday but always had to work. Now, the last thing I want […]
Building Brand Affinity: Take Your Customer Loyalty Program to the Next Level
My keychain is a testament to the effectiveness of customer loyalty programs. I can barely open my front door or start my car without sorting through a myriad of little plastic loyalty program tags. I keep vowing to get rid of them, but end up opting to keep them, […]
Confused About SoLoMo? It’s About Where, When and What
If you work in the tech side of the biz, terminology is kind of a “thing”. Even those who don’t work in technology can’t escape the buzzwords like clicktivism, SaaS, gamification and countless others that have infiltrated mainstream pop culture. In fact, sometimes it seems that the […]
Traffic and a Latte
Where could ALL THESE PEOPLE possibly be going? Seriously, it’s 9:30 am on Tuesday! Shouldn’t everyone be at work already? I’m literally sitting in bumper to bumper traffic on LA’s 101 freeway. No really…It looks like a parking lot. Even bigger fail, I didn’t get my Tea Latte this […]
The “Original” Social Networking: Face-to-Face Interactions
In a digital age where tweeting, posting, skyping and emailing is the default method of communicating for business, the idea of actually sitting down and talking with someone face-to-face is almost as obsolete as, well, the Twinkie. The concept of networking outside of a Go To Meeting request or […]
Thought Leadership – The Secret Ingredients
It seems like the pendulum has swung too far on the concept of thought leadership. There are some camps that treat the concept of influential marketing as a panacea: “Anyone can do it – just think of something thought-provoking to say!” (more…)