Digital out-of-home and social media go together naturally, especially in settings like sports events, where large audiences frequently consult digital displays to see the score and other game-related information, or watch entertaining content during downtime. Social media content from spectators, shown on digital displays in real time, can increase […]
Phizzle Inc. announced the release of Broadcaster iX Social, a new feature to the company’s Broadcaster iX, a live event presentation solution for television and other broadcast media including scoreboards, digital signage and the web. (more…)
The Evolution of Digital and Mobile Marketing: A Conversation with Phizzle’s VP of Marketing Jeff Ryznar
Remember when one used to wait for commercials to air and sing-a-long to Gatorade’s timeless “Be Like Mike” ad?
That catchy jingle, product placement, and Michael Jordan’s aura sufficed for a sports brand to tap into consumers’ awareness and convert to sales shortly thereafter. The cost of one well-conceived commercial […]
Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans […]
There’s a Cleveland company, as well as a California firm with a growing Cleveland office, on this year’s Forbes.com list of the country’s 100 most promising privately held companies. (more…)
The National Basketball Association’s Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.
Today, I interviewed Ben Davis, co-founder of Phizzle. Phizzle is a technology company offering an advanced mobile marketing platform and digital advertising products.
After a decade in enterprise sales with Fortune 500 companies such as Xerox, Parametric Technology and EMC, Ben left the corporate world to become an entrepreneur in […]
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year. (more…)
San Francisco-based mobile marketing company Phizzle has extended its partnerships with the Phoenix Suns and Philadelphia 76ers NBA franchises. The company, which specialises in mobile marketing products and digital advertising solutions, will continue to work with the two teams during the 2012/13 season. (more…)
CETW worked with technology provider Phizzle to have a gamification program at CETW called the Phizzle Points Program, in which every show attendee will have the chance to participate, Dvorchik said. “All they have to do is activate their phone … and by activating their phone, every exhibitor that […]