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In a B2B Marketing Automation World, Consumers Targeted

Marketing automation is heavily invested in B2B.

Big industry players like Oracle-Eloqua, Marketo, Adobe (Adobe Campaign via recently acquired Neolane), Silverpop, Salesforce.com (via recently acquired Pardot) and Act-On drive the majority of their revenue from companies who sell to other companies (B2B) rather than to companies who market to consumers, […]

December 16th, 2013|In the News|0 Comments
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    The Phizzle Platform Powers Big Data Insights to Sports Marketers

The Phizzle Platform Powers Big Data Insights to Sports Marketers

By Freddy Lopez

Published November 18, 2013

“Data is a precious thing and will last longer than the systems themselves.”

This salient point was once uttered by Tim Berners-Lee, the inventor of the World Wide Web. The internet has now been in existence for nearly a quarter of a century. Yet, certain […]

November 18th, 2013|In the News|0 Comments
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    University of Wyoming Pumps Up Mobile Investments for Sports Engagement

University of Wyoming Pumps Up Mobile Investments for Sports Engagement

By Lauren Johnson

Published November 14, 2013

The University of Wyoming is kicking its mobile marketing into gear for several sports teams, highlighting the need for colleges to move into sports-related campaigns to capitalize on fervent sports fans.

The college is part of a bigger partnership that advertising rights holder Learfield Sports […]

November 14th, 2013|In the News|0 Comments

Learfield Turns to Phizzle for Fan Engagement

By Eoin Connolly

Published November 12, 2013

Learfield Sports, which represents the interests of college sports teams across the US, has agreed a partnership with Phizzle.

The marketing automation specialist will provide Learfield’s clients with its mobile and digital marketing solutions to help reach fans with tailored campaigns. This will include products […]

November 12th, 2013|In the News|0 Comments
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    Phizzle Hits Campus Through Arrangement with Learfield Sports

Phizzle Hits Campus Through Arrangement with Learfield Sports

By Michael Smith, Staff Writer

Published November 11, 2013, Page 4

A San Francisco-based mobile marketing company with several pro clients is moving into the college space.

Phizzle, which runs text message and in-venue video board programs for a handful of NBA and NHL teams, has arranged with Learfield Sports to work […]

November 11th, 2013|In the News|0 Comments
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    Mobile Marketing Company Phizzle Creates Multi-Channel Digital Marketing Product

Mobile Marketing Company Phizzle Creates Multi-Channel Digital Marketing Product

By Eric Fisher, Staff Writer

Published September 11, 2013

S.F.based mobile marketing outfit Phizzle has created a new multi-channel digital campaign solution, the Phizzle Platform. The new product combines and tracks fan interactions across multiple channels, including e-mail, social media, text, loyalty programs and mobile app, and creates unified fan profiles. […]

September 11th, 2013|In the News|0 Comments

Phizzle Integrates Social Media Into DOOH Advertising

Digital out-of-home and social media go together naturally, especially in settings like sports events, where large audiences frequently consult digital displays to see the score and other game-related information, or watch entertaining content during downtime. Social media content from spectators, shown on digital displays in real time, can increase […]

March 17th, 2013|In the News|0 Comments
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    Phizzle Delivers Social Media to Digital Signage in Sports and Entertainment Venues

Phizzle Delivers Social Media to Digital Signage in Sports and Entertainment Venues

Phizzle Inc. announced the release of Broadcaster iX Social, a new feature to the company’s Broadcaster iX, a live event presentation solution for television and other broadcast media including scoreboards, digital signage and the web. (more…)

March 13th, 2013|In the News|0 Comments
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    The Evolution of Digital and Mobile Marketing: A Conversation with Phizzle’s VP of Marketing Jeff Ryznar

The Evolution of Digital and Mobile Marketing: A Conversation with Phizzle’s VP of Marketing Jeff Ryznar

Remember when one used to wait for commercials to air and sing-a-long to Gatorade’s timeless “Be Like Mike” ad?

That catchy jingle, product placement, and Michael Jordan’s aura sufficed for a sports brand to tap into consumers’ awareness and convert to sales shortly thereafter. The cost of one well-conceived commercial […]

March 7th, 2013|In the News|0 Comments
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    Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans […]

March 1st, 2013|In the News|0 Comments