These FAQs answer common questions regarding Mobile Marketing and share some of the terms you will come across in your Mobile Marketing initiatives. Feel free to read through these questions and answers. If you have further interests or questions, don't hesitate to contact us directly.
MMA Guidelines & Best Practices
A KEYWORD is a unique name/brand/word that generates an auto-‐response (instant reply) message when entered into the body of a text message to a SHORT CODE
Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.
Behind the scenes, applications take advantage of CSCs to provide an interactive wireless experience. The application routes all messages addressed to its registered CSC number from any and all wireless networks initiating a message. Similar to a website URL, a CSC can be promoted to drive end users to a common method of interaction.
