UNIQUE BILLBOARD CAMPAIGN
SETS THE RAIDERS APART
The
Oakland Raiders are celebrating the organization’s 50th season of
professional football in 2009 and this season’s billboard campaign pays
tribute to Raiders tradition, featuring definitive plays that span the
team’s history in a groundbreaking way.
The billboards feature
striking images, as well as exclusive phone numbers that connect
callers to the radio broadcast of the play that is featured on the
billboard.
“These unique billboards, which celebrate our rich
tradition, allow individuals to revisit with wonderful moments in
Raider history,” said Chief Executive Amy Trask.
One billboard
features an image of Bo Jackson’s 91-yd Touchdown run during the
Raiders’ Monday Night Football game against the Seattle Seahawks in
1987. On the billboard, the number 1.877.419.5050 is displayed. Fans
can call this number and have the opportunity to hear the actual radio
call made by Bill King during this historic moment.
Three other
plays are featured on billboards throughout the greater Bay Area
market, including the Holy Roller finish against San Diego in 1978, Jim
Plunkett’s 99-yard touchdown pass to Cliff Branch in 1983 and Tyrone
Wheatley’s unstoppable run in 2000.
In addition to the billboard
campaign, the Raiders television, radio, and online advertising
elements will celebrate the Raiders tradition and history and provide a
platform for the 2009 season - the 50th season of Raiders
football.
RAIDERS BILLBOARD RADIO BROADCAST CALLS
- The Holy Roller: 877.482.5050
- Cliff Branch Touchdown: 877.964.5050
- Bo Jackson Touchdown: 877.419.5050
- Tyrone Wheatley Run: 877.934.5050