Phizzle – For Retailers

The customer is always right and with Phizzle’s digital platform, retailers have the ability to utilize mobile, social, digital and in-store engagements to anticipate the needs of their most loyal customers. With more and more customers using their mobile devices for product searches, price comparisons and location information, Phizzle provides retail brands with solutions that deliver relevant messaging and redeemable offers in any purchase environment. Coupling SMS, smartphone applications, mobile website and Phizzle’s Affinity loyalty solution, brands have the ability to target, segment and reward customers for their not only purchases, but for becoming brand ambassadors through their own personal social channels. Most importantly, retailers such as Nike, Papa Murphy’s, Westfield Malls and Chik-Fil-A, have been able to leverage Phizzle’s platform to connect with their customers to generate instant ROI metrics allowing them to measure the effectiveness and efficiency of their digital campaigns. Phizzle’s digital platform is perfect for retailers hoping to:

Deliver offers, coupons and incentives via SMS
Create profiles for customers for targeting and product specific messaging
Increase ROI on promotional offers
Track the buyer habits of customers and deliver messaging in relevant ways
Create a digital shopping experience for customers any where

In terms of mobile, our consumers are constantly evolving and we want to keep pace with that. Mobile is an important part of our digital strategy. Mobile is able to provide a measurable aspect to marketing campaigns that we are doing to increase sales and traffic into the shopping centers. We’re working with Phizzle to develop additional mobile campaigns to create sweepstakes and drive seasonal promotions.
Laura Vestal, Director of Marketing - Westfield

We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution. Consumers are seeking faster and more flexible ways to access our restaurants. It’s important for us to offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.
Jenifer Anhorn, Chief Marketing Officer - Papa Murphy's

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