Like many sports teams, and organizations, the Charlotte Hornets have a siloed data landscape. Chris Zeppenfeld, a technology pioneer in the sports industry, desired a holistic picture of their consumer and fan data in order to maximize revenue and enhance the fan experience. With Phizzle’s FanTrackerTM API and data management solutions, the Charlotte Hornets have a real-time, cross-channel data profile for each one of their 1.5 million fans, and a unified data warehouse with SAP HANA. Data from third party applications, both legacy and real- time, populate Phizzle’s 360-degree FanTrackerTM profile with up-to-the-minute behavioral data on each individual fan. Phizzle’s FanTrackerTM profile reveals detailed insights into a fan’s behavior including sentiment, purchase history, interactions, and fan value across an omni-channel landscape.
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