SuperBowl 50 Host Committee Phizzle/SAP Case Study

As an official sponsor and Host Committee Member of Super Bowl 50, world-renowned technology leader, SAP, led coordination efforts for the 5,000+ volunteers registered to help run Super Bowl City in downtown San Francisco. In order to digitize and automate tasks such as registration, training, notifications and scheduling for the volunteer force, SAP designed a mobile app for volunteers to use throughout the week-long series of events. Additionally, the app encouraged volunteers to be active on social media, sharing pictures, tweets and Facebook posts with the hashtag #SB50.

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