NBA Team Charlotte Hornets Phizzle/SAP Case Study

Like many sports teams, and organizations, the Charlotte Hornets have a siloed data landscape. Chris Zeppenfeld, a technology pioneer in the sports industry, desired a holistic picture of their consumer and fan data in order to maximize revenue and enhance the fan experience. With Phizzle’s Idenity Resolution (formerly FanTracker) API and data management solutions, the Charlotte Hornets have a real-time, cross-channel data profile for each one of their 1.5 million fans, and a unified data warehouse with SAP HANA. Data from third party applications, both legacy and real- time, populate customer profile with up-to-the-minute behavioral data on each individual fan. Customer profile reveals detailed insights into a fan’s behavior including sentiment, purchase history, interactions, and fan value across an omni-channel landscape.

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